GERALD J. UDELL, Ph.D, Director, Innovation Institute

Dr. Gerald Udell, Professor; SW Missouri State University  

Director of the Center for Business & Economic Research

Research Interest Service Marketing and Marketing Research


Dr. Udell is regarded as America's leading expert on evaluating inventions, authoring 30 books and more than 200 articles and presentations of which many are innovation related. Utilizing more than 20 years of research, he developed the PIES format, the country's most widely used invention evaluation system